Urban Decay made up with Meadowhall opening

L’Oréal-owned cosmetics brand Urban Decay has opened its first standalone store outside London at Meadowhall in Sheffield.

The 554 sq ft store is located on The Arcade, adjacent to River Island and Zara on the Upper Mall.

 

Founded in 1996 as an alternative to the mainstream cosmetics industry, Urban Decay has evolved into a global brand, operating stores in both North and South America as well as across Europe.

Urban Decay MeadowhallProducts include a wide range of lip, eye and nail colours as well as other makeup and body products.  The brand is also well-known for its collaborations with artists including singer Gwen Stefani, whose collection is stocked at the new Meadowhall store.

Richard Crowther, asset manager for British Land, the joint owner of Meadowhall, said: “Urban Decay is a prominent international brand and is a unique addition to our retail offer and we are delighted to have secured the brand’s first store outside London.  Their decision reinforces our status as the region’s leading retail destination and a location in which contemporary brands are eager to secure space.  This in turn creates a place where people prefer to shop, eat, and enjoy a full day out.”

The news follows the announcement early this month that British Land is to submit a planning application to create a £300m Leisure Hall at Meadowhall.
Consultation takes place in early June with the plans being submitted in late summer. A £60m internal refurbishment of the centre is also underway and due to complete in 2017.
 
CBRE and Smith Young acted for Meadowhall.  

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