Poor summer weather affects sales at Bonmarché

SALES are down at Bonmarché following an unseasonably cold summer.

Sales for the quarter ended 25 June 2016 decreased by 3.6%.

However the company softened the blow saying that quarterly declines due to external conditions would not affect full year results.

Beth Butterwick, chief executive officer of Bonmarché, said: “Sales were down 3.6% in a challenging quarter, due to a lack of strong demand across our high summer clothing categories.

“We continue to focus on creating a more modern experience for our customers through the execution of our five strategic pillars for growth: brand development and customer acquisition, product development, channels to market, systems and processes, and people and culture. Our expectation for the full year remains unchanged, on the assumption that trading conditions normalise through the autumn season.”