Life sciences business shakes up market with meal replacement products

MEAL replacement shakes and natural snack bars produced by listed life sciences business OptiBiotix Health have launched in the UK stores of Whole Foods Market Inc, the $15bn turnover American supermarket chain.

The York-based business, which develops developing compounds to tackle obesity, high cholesterol, diabetes and skin care, announced in July it had acquired a 51% of The Healthy Weight Loss Company which produces GoFigure products containing SlimBiome, OptiBiotix’s patented combination of natural ingredients, identified and developed by experts to support weight loss.  

OptiBiotix said that the launch of SlimBiome in the GoFigure range establishes its use in food products with customer feedback “consistently” reporting reduced hunger, less snacking, and easier weight loss.  

GoFigure products will initially be stocked in eight UK Whole Foods Market Inc shops with opportunities for further expansion.

Stephen O’Hara, CEO of OptiBiotix, said: “Following the success of our online launch we are delighted to have GoFigure products on the shelves in such a large and well known American supermarket chain. This is the first retail listing of GoFigure products in the UK and we hope the precursor for future national and international listings.  The listing expands the range of commercial opportunities for Slimbiome both as a food or ingredient and dietary supplement.”