Creative: Home delivers Freemans TV campaign; Bingo site calls on Über; Account manager appointment for PR agency; and more

ONLINE fashion and homeware retailer Freemans has launched its TV advertising campaign, created by Leeds-based agency Home.

Founded in 1904, the historic retailer which was famous for its fashion catalogue now has a digital presence and is using TV to encourage new and existing customers to visit the company online.

This is the second TV advertising campaign that Home has created with Freemans.

Don McGrath, creative director at Home, said: “We’ve worked to make an ad that not only looks great but also has a really memorable take-away message. We look forward to continuing our relationship with Freemans in the future.”

In addition to TV presence on ITV, Channel 4, Channel 5 and Sky, Leeds-based Umpf will also be providing PR and social media support alongside the campaign.

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CREATIVE agency Über and long-standing client tombola have been working on the launch of new product tombola arcade.

Following the brand’s success as Britain’s biggest bingo site, tombola has taken on the world of arcade gaming.

Featuring five new exclusive games for launch, tombola arcade allows users to play for instant win games with as little as 5p to a maximum of £1. In support of the launch, Über has worked on creating a campaign to introduce the new product.

Alongside the TV advert, Über has worked on direct mail, social media and digital concepts to run for the launch. Further TV ads are also in production, with a ‘Bubble’ game soon to be introduced on the arcade platform.  

Über’s managing director Greg Clark said: “tombola have once again created something special within their sector and from a creative perspective this makes it great to work on. Their approach is always fresh and unique, which enables us to create true stand out. It was very important to get the strategy right and launch with a campaign that aligns tombola arcade’s low stake, high quality entertainment with that of the brand’s hugely successful bingo offering.”

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PR and marketing agency Shrewdd Marketing has appointed an account manager.

Kate Wobschall joins the Halifax-based team bringing a wealth of experience in PR and journalism.

Ms Wobschall will look after key clients in the logistics, manufacturing and engineering sectors.

She was a journalist at the Reporter Series of newspapers for more than 20 years, working as a reporter, sub editor, chief sub and deputy editor.

She has worked as both a magazine editor and PR account manager, and until recently ran language classes in French and Spanish for children.

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ILK has strengthened its creative team with a trio of appointments in a strategic move to further enhance its reputation for creativity across graphic design, animation and branding.

Ben Gardner and Ryan Spence join ilk’s studio team as senior designers, while Hayley Collingswood joins as creative account manager.  

Mr Gardner brings nearly ten years of design experience to his new role, having worked on brands including Nickelodeon and Universal Music Publishing Group. Mr Spence joins the team following two years at design agency Magpie, where he worked on clients including the University of Leeds and the NHS.

Ms Collingswood brings four years of experience in the marketing industry to the role, with previous roles at TK and Network, which saw her working on a number of large B2B and B2C clients.