Baby brand set to boom following funding deal
A BABY products business, which supplies stores such as John Lewis, Boots and Mothercare, has secured funding to enable it to expand and develop its range.
Bababing!, based in Keighley, has agreed a combined invoice finance and trade finance facility from Aldermore, the specialist lender and savings bank.
The company was established in 2006 when brothers Nick, Jamie and Ashley Robinson noticed that many of the baby products available at the time were very traditional and recognised there was real scope to bring them up to date through innovative modern design.
The company launched with a single product, its innovative DayTripper Changing Bag, and has since expanded its range to include baby bouncers, rockers, highchairs and beanbags.
Bababing! products are stocked by a number of high street and online retailers including John Lewis, Boots, Mothercare and Amazon and are also sold in Ireland, Scandinavia and Canada.
Nick Robinson, managing director at Bababing!, said: “When we launched the company a decade ago, we tasked ourselves with bringing to market inspirational, modern, practical and reasonably priced baby products that would help parents when raising young children. Central to our offering is the use of modern design to update traditional baby products to meet the needs of today’s parents.
“The success of the business relies not only on our dedication to innovative design but also on us having the working capital to pay our manufacturers so that we can concentrate on developing and expand the range. The finance from Aldermore provides this working capital and will ensure that Bababing! continues to go from strength to strength.”
John Savage, business development manager at Aldermore Invoice Finance, said: “Bababing! is an exciting and ambitious business whose innovative products have really shaken up the market, as demonstrated by the sheer number of awards the company has won during its relatively short existence. We’re really pleased to be able to play a part in helping the company to grow further and our funding gives the team the support they need to continue their positive trajectory.”
