Gin producer Slingsby all cheer with The Botanist success

HARROGATE-based gin specialist Slingsby has secured a national listing with The Botanist operator the New World Trading Company.

The London Dry Gin, which was launched in September 2015, will now be available in The Botanist nationwide, including bars in Manchester, Birmingham, Alderley Edge and Leeds.

The listing comes as the Spirit of Harrogate, makers of the small batch produced gin, have achieved a number of milestones to mark Slingsby Gin’s first birthday.
This includes the release of a Navy Strength variant, a number of award wins and the recruitment of two new mixologists.

Louise Hammond joins the Slingsby team to support current mixologist, Alex Hanson, with in-store tastings at the gin’s retail experience, the Spirit of Harrogate, and on-trade training and cocktail and drink development.

Hannah Thurston also joins the team as brand ambassador to assist with seeding in the North, primarily in Leeds, Manchester and York.   She was previously general manager of Epernay Champagne Bar in Leeds, where she worked with the Slingsby team on menu serves and pioneered their Leeds Loves Cocktails partnership in June.

Within its first year Slingsby has sold over 16,000 bottles, won a double gold medal at the New York Wine & Spirits Competition, won two gold medals at The Spirits Business Gin Masters, won a silver medal at the San Francisco World Spirits Competition, has been selected as one of just three gins at Michelin-starred restaurant, L’Enclume, and has been Harrods’ fastest selling gin since its listing last Christmas.   

Marcus Black, co-founder and managing director, said: “We set out just one year ago from now with ambitious plans for growth and we’re delighted to have succeeded with our launch plans.

“Our expanding team is testament to our continued growth and development and we’re delighted to be welcoming Louise and Hannah onto our passionate team.”

Mike Carthy, co-founder and managing director, added: “The Botanist listing is just an example of a fantastic year of growth and awards for the brand. Our growth plans don’t stop here, the next few months include a number of activations in the capital and a national high-end retail listing. Watch this space.”