Creative: Expansion for digital research agency; Fast growing car supermarket revs up with TV campaign; and more

DIGITAL research specialists ResearchBods has continued its expansion with two hires.

Dave Naylor joins the business as technical director, overseeing all aspects of the company’s platforms and products, while Bryony Hughes, formerly associate director at Verve, takes the role of client services director.

ResearchBods has also promoted Darren Sloper to creative director.

Mr Sloper has been with ResearchBods for three years and heads up the creative division including the newly formed videography team.

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CAR supermarket Available Car has appointed content agency Brawl to create a TV campaign to support the launch of its new flagship site in Leeds.
 
The site, on Capitol Boulevard in Morley, has over 5000 cars on offer.
 
The new advertisement will air on ITV and Sky and on digital platforms and was created by creative director Paul Buckley from A Place Beyond, and produced by Brawl.
 
Mr Buckley said: “The motor industry is highly competitive, and our client works hard to ensure they’ve got a great range of cars available on all their sites. The AvailableCar flagship operation in Leeds represents a significant investment, and we had to make sure that the marketing worked hard. Brawl showed they had an eye for creating an advertisement that built the brand and filled the forecourt.”
 
Brodie Harkess, content director of Brawl, said: “Available Car is a fast growing business, and it is great to play a part in building the brand. The new Leeds site is huge and as a local team it is great to see investment coming into the city to create new jobs.”
 
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SHEFFIELD creative content and communications agency Band of Birds have appointed Brian McAlinden as account director.

Mr McAlinden joins Band of Birds from UK indoor climbing centre The Climbing Works, bringing with him a wealth of insight into the UK outdoor industry.

This will support Band of Birds’ growing client base in meeting the future opportunities offered through the increased participation in outdoor sports and climbings inclusion in the 2020 Olympic Games.

Mr McAlinden said: “It is an exciting time for the outdoors (brands, events and sports) with Sport England & Government strategy highlighting the outdoors as a key part towards a more active nation. Add in the recent announcement of Climbing being introduced to the 2020 Olympics and you have a potential growth area for those willing to grab the opportunity.

“Band of Birds are already working with a number of companies staying ahead of this curve and I am thrilled to bring my knowledge, skills and experience into the mix as we go into this exciting period.”

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Über is celebrating its latest project, A View of Sheffield.

Working in collaboration with Sheffield Design Week, the project took residents’ views on the city to be interpreted through artwork created by talented designers.

Taking inspiration from a city of contrast, Über’s collaborative creative project has focused on representing Sheffield as a whole, from its industrial heritage to its beautiful countryside.

Across the city, Über gathered together opinions from those who know it best, before asking a range of designers to interpret these quotes as works of art.  

All work was exhibited at S1 Artspace during Sheffield Design Week, with artists and those who shared their views invited to see how opinions were interpreted.

Following this, work can be viewed on A View of Sheffield’s website, with a number of pieces to be auctioned by Über Agency. All proceeds from the auction will be donated to S1 Artspace.

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BRASS has scooped two trophies at the Chartered Institute of Marketing (CIM) Northern Awards, winning the top prize in the category of ‘Best Use of Customer Insight’ and ‘Best Not for Profit Campaign’ for their work for TD Direct Investing (TDDI) and Leeds Rhinos Foundation respectively.  

The awards ceremony celebrated the insight, creativity and success of the northern marketing industry, recognising outstanding marketing campaigns from across the region.

Representing Brass, the Leeds-based agency, at the awards ceremony were Phil Stott, planning director and creative director Dave Lambert.

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MEDIA communications agency We Are Boutique has tripled its capacity to accommodate rapid business expansion.

A stone’s throw from its former office in Marshall’s Mill, the agency’s new two-storey building, 6 Saw Mill Yard, has been refurbished and will provide room for further growth.

Partner and director of We Are Boutique, Simon Bollon, said: “I’m chuffed to bits to be in the new place. It’s the next phase of an exciting journey and it provides us with a platform for exponential growth. The new standalone office is a great reflection of the culture of the agency and a sign of our intent. It’s a wonderful, modern working space and provides the team with the environment they deserve.”