Creative: Agencies join forces for launch of microbrewery bus tours; Trio of hires for Hatch; and more
THREE York creative agencies have joined forces to help a start-up business offering microbrewery bus tours across Yorkshire prepare for launch.
PR and communications firm The Partners Group, branding and design agency United By Design and web development company See Green have been working with entrepreneur Mark Stredwick to create a brand, develop a website, build a social media presence and manage a press launch for his brewery bus tours business Brewtown.
Brewtown Brewery Tours, which is based in York and launched earlier this month, gives beer lovers the chance to go behind the scenes of Yorkshire’s top craft breweries for guided tours and sample some of the best beer in the county.
Inspired by a love of craft ale and a desire to help put microbreweries in his home county of Yorkshire on the map, Mr Stredwick developed the idea for Brewtown having seen a similar business model work successfully in Australia, where he’s lived for the last 16 years.
“Brewtown Brewery Tours are about giving people the opportunity to explore the incredible range of craft beers and real ales Yorkshire has to offer,” he said.
“I returned to the UK after living in Australia with the seed of an idea in my mind, and was genuinely surprised to see that there’s nothing like this running already.
“That gave me the drive to get the business off the ground, and I was also keen to find local businesses who could help me prepare for launch. A combination of internet research and recommendations from friends put me in touch with Owen Turner at United By Design and Karen Tinkler at The Partners Group, who in turn introduced Anne and the team from See Green. The three businesses complement each other incredibly well, and they have worked seamlessly together to help me develop the Brewtown brand and story and get the business ready for launch from a marketing perspective.”
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LEEDS-based Hatch Communications has catered for its expanding client base by appointing three new staff.
The expansion of the agency comes shortly after the business relocated to a newly refurbished office space in the Leeds Dock area of city earlier this year.
The new team members joining include Milly Rose and Madeline Orme as senior account executives and Lucy Callaghan as social media manager.
Jason Madeley, managing director, said: “We’re delighted to welcome Milly, Madeline and Lucy to the team. We’ve had a fantastic 12 months at Hatch and we’re really proud of the thriving business we’ve developed.
“We have some exciting new clients in the pipeline that match our ambitious expansion plans as we round off 2016 and push into 2017.”
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AUDIBLE, the world’s largest retailer and producer of audiobooks and other spoken-word entertainment, is launching a new social media campaign to celebrate the joy of listening to books.
Leeds based content agency Brawl will lead the campaign with creative direction from content director Brodie Harkess and Matthew Parker, head of brand & creative at Audible UK.
Martin Jones, managing director of Brawl, said: “The campaign celebrates the joy and intimacy of having a great book piped directly into your ear. Audiobooks have this amazing power to transport you to another word, whether you’re on your commute, at the gym or even doing housework.
“This campaign is geared specifically towards avid readers and heavy smartphone users. We’re spotlighting some of the best titles in Audible’s back catalogue to demonstrate the breadth and depth of their offering. Brawl has developed a campaign that mixes evergreen and shareable content that conveys the emotional connection users have with Audible.”
Audible has commissioned various performers, celebrities and actors to narrate iconic works of literature, including Maggie Gyllenhaal, Stephen Fry, Thandie Newton, Emma Thompson, Rosamund Pike, Dan Stevens, James Franco, Richard Armitage, Jesse Eisenberg, Kate Winslet, Sean Penn and Scarlett Johansson.
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COMMUNICATIONS agency We Are Boutique was named ‘North – Marketing Business of the Year’ in the 2016 Drum Network Awards.
MD Simon Bollon said: “Since Steve and I bought Boutique we’ve morphed from a media agency to a full-service agency to facilitate marketing communications strategies without bias. I’m immensely proud of the team, and we are excited that our approach and focus on our people has received this recognition.”
The accolade follows the recent announcement of Boutique’s expansion to a new office in Saw Mill Yard, Leeds, in September.
