Age Partnership acquires web tech firm

HEBDEN BRIDGE agency The Marketing Lab has been acquired by Leeds-based retirement specialist Age Partnership.

The Marketing Lab’s seven strong team of developers and project managers will join the equity release specialist, led by the former managing director Dan Otterburn.

Mr Otterburn is to join Age Partnership’s senior team as head of web development.

The Marketing Lab will keep its office and will continue to work with its key clients, alongside the Age Partnership development and optimisation work.

Age Partnership chief executive Tim Loy said: “We have been a client of The Marketing Lab’s for a number of years and during this time our focus on our own in-house digital capabilities has grown.

“We recognise the importance of digital technologies not only for our business, but also for our customers.

“The acquisition of The Marketing Lab allows us to further develop our business processes, provide a smoother online journey for over one million people who visit our site every year and improve the technological capabilities of our website.”

Mr Otterburn said: “Throughout the 12 years that I have worked as a supplier for Age Partnership they have always been extremely forward thinking in their approach to digital technologies.

“When they approached me regarding their interest in purchasing The Marketing Lab I looked at it as a great opportunity for my staff to really focus on their strengths, while working with the Age Partnership team to achieve technical excellence – something that we’re all very much looking forward to getting stuck into.”

Walker Morris advised Age Partnership and the team comprised Richard Naish, Jo Stephenson and Nicole Smith.

Mr Naish said:  “We delighted to have advised Age Partnership on its acquisition of The Marketing Lab. The combined expertise of both companies will create an enhanced service offering and provide Age Partnership with a solid platform for future growth.”