Gym chain flexes its muscles with £500,000 investment

Gym franchise Anytime Fitness is beefing up its operations in East Yorkshire.

The brand is opening up a 24/7 gym at Flemingate shopping centre in Beverley after a £500,000 fit out.

The fast-growth gym brand is planning for 200 openings in 2017, but is facing stiff competition from competing Yorkshire-based brands Xercise4Less and Pure Gym as it looks to become the country’s no.1 gym operator.

It will operate a 7,500 sq ft first floor unit at the centre.

Franchise owner Neel Sodha said: “We believe Anytime Fitness will be very popular with professional people who want to be able to work out in a high-quality environment, at times and in a place convenient to them.

“We will draw our members from Beverley and a number of miles around, either because they live or work in Beverley, or want the experience we will offer that they can’t get anywhere else in the area.

“This will be a club, not just a gym, and it will have a club community. It will be a place where the staff will go out of their way to get to know the members and make them feel welcome. It will be a place where members can make friends and take part in social events. For example, we’re looking to tie-up with Flemingate’s Parkway Cinema to organise cinema nights for members.”

Graham Tait, Flemingate centre manager, said: “We’ve been looking for a gym operator for Flemingate and Anytime Fitness was the one we identified as being a perfect fit, in terms of quality and convenience to people’s increasingly busy lives.

“We want to bring businesses to Flemingate that will contribute to the centre as a whole and Anytime Fitness will certainly do that. Anytime Fitness will add footfall to the centre, which will be great for the retail and leisure outlets, and the fitness club will also benefit from access to the 800 people who now work at Flemingate.

“It’s also another example of Flemingate bringing a business to Beverley that otherwise could not be accommodated in the town.”

 

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