Yorkshire couple get up close and personal with £1m milestone

The Yorkshire-based couple behind Modo Creative – one of notonthehighstreet.com’s best-selling partners – are celebrating success as their busiest season leads them closer to the coveted £1million turnover milestone.

Founded on £500 inheritance from Emma’s grandmother, the decade-old personalised gifts and homeware business – which was founded by husband and wife, Andrew and Emma Tucker in the Brontes birthplace, Haworth – received almost 10,000 orders in the lead up to Christmas.

Emma said: “We’re very near a big milestone and whilst it’s a vanity thing it feels like such an enormous milestone to reach and we’re very driven to achieve that.”

Having outgrown their small shop and studio where the couple spend most of their time designing and printing their products, Andrew and Emma are now on the look out for a larger premises in which they can continue to expand their online offering for notonthehighstreet and their own site.

“In 2007, we were one of the really early ones to join not on the high street and it was really different back then, we’ve sort of grown with them and seen the changes.

“There was an element of being in the right place at the right time because we joined them so early, but they’re a great platform – as a small business, you just couldn’t get yourself in front of those customers without them,” Emma added.

The couple were inspired by their first child to create gender neutral clothing and nursery décor for babies and children, a market that had not particularly been explored at the time.

“Back then if it was a boy it was trucks and diggers and if it was a girl it was princesses and pink – it was really gender specific and I didn’t like that. That was really the ultimate beginning, I just wanted to buck that trend and now there’s a bit of a shift towards gender neutral nurseries.”

Emma puts the success of Modo Creative down to sharing the same core values of honesty, fairness and hardwork with her husband and said: “It’s lovely to work with my husband, it sounds like you shouldn’t say that, but we just get on really well.

“Sometimes we won’t agree with each other but we ultimately want the same thing and it’s that flexibility that only comes from the fact we both work together and can support each other that helps Modo to thrive.”

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