Vintage boutique first retailer for £80m Fruit Market

An independent vintage fashion brand will be the first retail offering for Hull’s £80m Fruit Market when it opens its doors next month.

Poorboy Boutique is to open at 1,000sq ft store on Humber Street in the heart of the Fruit Market, specialising in original brand classics such as Barbour; Burberry; Adidas; Levi; and Tommy Hilfiger.

Pre-loved and unwanted garments are collected from all over the world to be remastered and transformed into modern on-trend pieces which are one of a kind. Customers from Russia, Japan and the US shop online regularly for Poorboy exclusive garments.

The owners of the business, husband and wife team Riccardo and Angela Seaton, have decided to open in Humber Street to capitalise on the regeneration of the Fruit Market and bring hand-picked, high-end vintage brands to the ever-evolving waterside quarter.

Riccardo said: “This is the perfect time for us to invest in the Fruit Market. It’s a super cool area with its own unique identity. Every building in Humber Street has its own history and story to tell – just like our clothes.

“These are really exciting times for the Fruit Market – you can see the changes happening all around. Fashion, especially vintage clothing, naturally connects with art, music and culture. Humber Street is all about individuality and that’s what we’re about too.”

Angela said: “It’s an amazing opportunity for us to open in Humber Street and to be the first retailer to be part of the exciting regeneration of the Fruit Market.
“This is the cultural hub of Hull, it’s where tourists visit, where big events take place and people come to socialise.

“This location gives us the opportunity to put our own individual stamp on the shop. It will look amazing and we believe it will attract other retailers. We hope this will be the stepping stone for us to expand to other cities around the country.”

The £80m transformation of the Fruit Market is being delivered by Wykeland Beal, the joint venture company formed by commercial developer Wykeland Group and housebuilder Beal Homes, working in partnership with Hull City Council.

Tom Watson, development surveyor at Wykeland Group, said: “We’re very much looking forward to Poorboy Boutique joining and enhancing the Humber Street community.

“Poorboy Boutique will continue the strong theme of the Fruit Market being populated by local independent operators and will add to the mix of retailers, restaurants and creative offerings that are making the Fruit market a great place to visit and enjoy, during the day and into the evening.”

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