Door to growth wide open for ambitious manufacturer

A luxury door manufacturer is aiming to double in size over the next 12 months after relocating to a 10,000 sq ft premises and investing heavily in new equipment to capitalise on the booming interiors market.

Mirfield-based Deuren has supplied fine Italian doors to domestic and commercial customers for the past 20 years. But in 2014, founder Ian Chubb overhauled the company and brought everything in-house, transforming the business from a small import operation, to an 18-strong UK craftsmanship brand.

Deuren relocated to a 10,000 sq ft premises at the converted Wheatley Park Mill late last year to help pave the way for further growth.

Meanwhile, the purchase of a £160,000 CNC machine further increased the technological capabilities of the workshop, taking the machinery investment total to £270,000 in the past two years alone.

The company is also looking to boost its workforce, and is expecting to welcome at least three more joiners on board over the next few months.

Chubb said: “When the recession hit, the quality of products we were importing became harder to control, and it was particularly difficult to get hold of fire doors. We were also finding that customers’ requirements were becoming increasingly bespoke, but we couldn’t offer the design and sizing flexibility that the UK new-build and renovation market sought.  

“So, we bit the bullet and brought the manufacturing in-house, taking us from a small team of salesmen to a company employing our own craftsmen, installation engineers and project administrators. ‘Shutting the door’ on the import market was the best thing we ever did. We’ve boosted our turnover by 81% in that time, and with a strong forward order book, project that revenue will double again within the next 12 months.

“When it comes to new builds or renovations, homeowners are starting to think beyond the obvious. They’re exploring the design, size and finish options of their doors at the start of their projects, and looking for something unique. That’s great news for us – the boom of the interiors market and a passion for products ‘made in the UK’ has proven a real catalyst to our growth.”

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