Dragons’ den security entrepreneurs benefit from BBC appearance
Despite walking away with no funding, Shipley-based home security tech company Patlock has felt the benefits of being on the hit BBC show Dragon’s Den.
It says orders for its products have trebled year-on year following its appearance on the BBC show earlier this month.
Craig Knott, founder of the French door locking gadget, said: “Getting the opportunity to beam the product directly into people’s front rooms was a once in a lifetime opportunity and it’s had an enormously positive impact on the business.
“To see such a boost in sales directly after the show was amazing and demonstrated so clearly the customer demand for our product.”
The appearance in the Den follows Craig awarding retail distributorship of Patlock to outdoor living brand Bar-Be-Quick in late 2015.
The Patlock was designed and developed by Craig in Bradford. He said it assists homeowners in securing their property against burglars and the method of forced entry known as lock snapping.
Knott said: “Entering the Dragons’ Den was unlike anything I’d ever done before – and I’m not sure I’d be queueing up to do it again! The dragons give you a really good grilling which can be pretty tough going, but I tried to give back as good as I got and I think I got some respect from that.”
“Seeing such a spike in demand has given the company the confidence that the customer appetite is there for variations on the product. We are now focusing on developing a newer model to offer customers a choice.”
Patlock is currently stocked in Bunnings and online with Screwfix, B&Q, Homebase and Argos.
