HULL-BASED entrepreneur Diane Rothwell has launched a new online lingerie business called Alterego with support from Partnership Investment Finance.

As a start-up business, the loan allowed Ms Rothwell to invest in new stock, marketing and infrastructure costs.

Alterego, based in Hull, sells a range of lingerie for all occasions featuring luxurious brands from Europe and Canada, through an e-commerce website.

Ms Rothwell said: "I decided it was time for a change of career as the end of my contract approached, ......for the full story register now for free or login below...