Front launches Kick the Habit campaign for City of York Council

Sheffield creative agency Front has created a campaign called 'Kick the Habit' for City of York Council that aims to tackle the high levels of idling by car drivers, bus and taxi drivers and fleet operators. The behavioural change campaign, which is running across print, OOH and digital platforms, highlights how air pollution can be drastically reduced if engines are turned off when standing in traffic or waiting and why stop-start systems should not be disabled.  The focus is on reaching drivers who leave their engines running at... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
Close