Analysis: High street strains as costs and caution build
For large consumer-facing businesses, it seems that the challenge in 2026 is not a complete collapse in demand - it is that spending has become far more selective.
Consumers are still shopping, eating out and buying lifestyle products, but higher living costs are forcing households to prioritise essentials and think harder about discretionary purchases.
Shoppers are becoming more cautious, creating a difficult environment for retailers, hospitality groups and leisure operators that rely on impulse spending and brand loyalty.
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