BrewDog lands five-year Leicester Tigers partnership
BrewDog is set to become the official beer partner of Leicester Tigers after agreeing to a five-year deal with the rugby club.
The partnership, which begins with the 2026-27 season, will see the Scottish craft brewer take exclusive rights across the lager, craft beer, ale and alcohol-free categories at Mattioli Woods Welford Road Stadium.
As part of the agreement, the venue will receive upgraded beer dispense and cellar equipment, alongside BrewDog's first fully branded Punk IPA stadium bar.
The deal will also introduce dedic... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
