Creative agency announces senior hire

Darley Mills-based full-service creative agency Fluid Ideas has revealed a new hire to its senior team with the appointment of Olivia Elliott as its head of performance and innovation.

Fluid says it has created the new P&I team to place greater focus on delivering impact for campaigns and projects undertaken for clients beyond traditional performance marketing tactics.

Elliot, formerly head of digital marketing at BiGDUG and Davpack, has experience that spans SEO, PPC and paid media, email marketing, conversion rate optimisation, marketing automation, affiliate marketing and marketplace management on Amazon and eBay, as well as steering acquisition strategies.

Ed Bowler, joint managing director of Fluid, said: “Olivia is a strategically important addition to the senior team as we increase our focus on performance and innovation both internally and for our growing client base.

“The fact that we are investing in a team that’s dedicated to driving performance is rare for an independent regional agency, and it’s been extremely well-received by our clients. We’re passionate about helping to drive success for them as well as ourselves.”

He added: “Whenever we recruit, we assess whether the person can be a long-term addition to Fluid who wants to build something meaningful with us, brings something different yet complementary to their 50-plus colleagues, and will be a good fit in our long-standing client relationships. Olivia ticks all of these boxes and more.

“In terms of values and character she is an ideal fit, and her depth of expertise in performance marketing will take Fluid to a new level, as we focus on delivering creative strategies and impactful results across the board.”

Elliot said: “I’ve joined Fluid at an exciting time and I am thrilled to lead a dynamic team dedicated to pushing the boundaries and driving results in the ever-evolving digital landscape.

“I really like the ethos and culture at Fluid and being alongside like-minded people who are committed to making a positive impact through their work.”