Dairy touches down with rugby club to renew partnership

West Bridgford-based creative agency The Dairy is set to continue its long-standing partnership with Nottingham Rugby Club, after agreeing to continue to provide marketing support for the 2018/19 season.

The agency has been Nottingham Rugby Club’s official marketing and design partner since 2006, developing the club’s brand identity and creating all of the club’s marketing materials over the past twelve years.

“We’re delighted to have worked in partnership with The Dairy for twelve years,” said Steve Smith, chief operating officer at Nottingham Rugby Club.

He added: “Each year the team continue to produce fantastic marketing collateral to help move the club forward.”

Rugby is a passion for the team thanks to its managing director and lifelong Nottingham Rugby fan, Nigel Rowlson, who agreed to provide marketing support to his boyhood club for free when the working relationship began in 2006.

“Nige’s love for rugby means that every job is done to a high standard and the process is easy and enjoyable. His team are great to work with and we are extremely grateful to continue to have support from a growing and well respected local agency,” added Smith.

Rowlson said: “Working with my local club was always one of my goals when I finished playing and from the moment I set the agency up over 15 years ago.”

“I am delighted that our relationship has developed and flourished with the club over the last twelve years and I look forward to continuing the relationship for many years to come.”