Exports heat up for Curry on Cooking
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Derbyshire start-up Curry On Cooking is on a mission to deliver a taste of the UK’s best-loved curries by preparing and packing curry kits to sell to expats in Spain and France.
The business was set up by sisters Nilam Wright and Veena Josh after they saw a gap in the market for authentic curry kits and demand among British expats on the continent.
The range of spice mixes reflect some of Britain’s favourite curries – Madras, Korma, Tikka Masala, Bombay Potatoes, Jalfrezi and Balti.
The business has been working with the Department for International Trade (DIT) to boost its exporting capabilities.
Wright says: “Although curry is available in Spain, there is a strong demand for British curry out there still. As a result, we created Curry On Cooking.
“Exporting has brought new challenges to us as a start-up, mostly the added costs and logistical elements, but with the support of DIT we’ve been able to navigate through these barriers. If we’re able to benefit in this way, other businesses like ours also can.”
Ian Harrison, director of export at the Department for International Trade in the Midlands, says: “Nilam and Veena have seen first-hand the strong demand for British goods abroad, especially for food and drink. This demand is strong for other sectors, too, with six out of ten UK firms recognising the great opportunity to grow their business internationally.
“Through export strategy meetings, market research support, workshops and events we’ve been able to support the business in its exporting journey and look forward to seeing its continued success.”