Northampton logistics firm wins JD Sports contract

A Northampton-based logistics firm has been selected by JD Sports to improve its UK supply chain for retail brand GO Outdoors, and has established a new 353,000 sq ft distribution hub in order to do so.

XPO Logistics will integrate the distribution of stock for GO Outdoors with other JD Sports brands including Blacks, Millets and Ultimate Outdoors.

XPO’s new 353,000-square-foot distribution hub, located in Middlewich, Cheshire, will enable the consolidation of three existing warehouse operations at Rochdale, West Hallam and Swadlincote and allow the firm to manage its existing delivery streams to JD Sports stores as a multichannel solution.

Lee Bagnall, CEO of the outdoor division at JD Sports, said: “XPO’s integration of the warehousing, transport and e-commerce supply chain operations for our outdoor brands will generate new efficiencies and position us for continued growth. We look forward to a long collaboration with XPO in the UK.”

Gavin Williams, managing director, supply chain – UK and Ireland, XPO Logistics, added: “Our team is excited to provide JD Sports with a transformative distribution structure to support their expansion. This partnership reflects the value of the investments we have made in developing dynamic, multichannel solutions for our retail and e-commerce customers.”