Well-known Nottingham retailer returns to the high street

A Nottingham company is set to bring back a well-known retail brand to the city.

Audio-visual group In Phase International has announced plans to bring Superfi back to the high street with a focus on smart technology.

The store, which originally located on Market Street in the city centre, was forced to close in February 2019.

It will return on Alfreton Road, next door to Nottingham Hi-Fi, after undergoing a £250,000 refurbishment, which includes its own cinema in a state-of-the-art showroom, which InPhase says is the only one of its kind in the city.

Nottingham Hi-Fi itself reopened in June 2019 following its own refurbishment of over £250,000 from In Phase International.

Gary Digva, sales director at In Phase International said: “When we brought back Nottingham Hi-Fi I said that it was an icon in this city and that goes for Superfi too.

“We’ve taken what was working well with Superfi in terms of its product offering, expanded the range and added new options for customers seeking a local high-street supplier for a wider range of electrical goods.

“We will have a particular focus on providing a range of solutions for customers seeking to incorporate smart devices into their homes and are already in talks with major property developers about this.

“The high street has huge challenges right now with rising rents, not to mention rates and the stake that the online marketplace has claimed, so we had to find premises that would work for us and the offering.

“The city centre just was not feasible but we know Alfreton Road well, where Nottingham Hi-Fi has enjoyed a resurgence. Superfi will once again dovetail with that offering and we are very proud to be bringing back this great name to the high street.

Superfi is expected to open in early summer, creating up to four jobs.