Digital agency launches small business fundraising wesbite

Digital agency Frogspark, which has offices in Derby and Nottingham, has designed, built and launched a micro fundraising platform in 24 hours following an idea that was generated nearly two years ago.

Frogspark has today launched Don8mini to help small, independent businesses through the coronavirus pandemic. The company’s idea is to provide a simple way to donate the equivalent of a small, everyday item to a local or independent business that would ordinarily get that revenue. The first business chosen is Derby coffee shop Bear.

Rob Twells, managing director at Frogspark, said: “I had the idea a couple of years back. I know that I buy coffees like they’re going out of fashion, pints at the pub and food here and there without thinking. It’s the businesses that produce or sell these types of items that are going to feel the strain more than anybody right now.

“What if a few of us just donated the price of one coffee or one pint to one of these businesses – that would make an impact. If we can fundraise just a little, for a few businesses we love in the area, that would at least bring a smile to somebodies face.”

Frogspark is just picking one business to highlight on rotation based on who they like, want to support or use regularly. Over time, Twells says there are plans to introduce polls to pick the next business and choose based on the outcomes of that. Frogspark will be handing funds raised directly over to these businesses.

Frogspark is also trying to highlight small, local and independent businesses on its social media accounts. All of which are @don8mini (Twitter & Instagram) just to help raise more awareness for them.