On the move: the latest East Midlands hires

Sarah Walker

Sarah Walker, who has held several senior sales related roles at BT, has been appointed as the new director of its Enterprise business in the Midlands and North of England.

Walker started her career at BT selling analogue mobile to small and medium sized businesses and has worked in a variety of roles during her 22 years with the firm. She will lead BT’s Enterprise unit’s relationships with its business and public sector customers across both regions.

Sarah, who is based in Wirral, has started her new role during a particularly challenging time for the regions, and the entire UK, due to the Covid-19 pandemic.

Walker’s most recent role was leading the major corporate section within BT Enterprise’s Major & Public Sector division, where she was responsible for managing projects including BT’s strategy to improve passenger connectivity across the UK Rail Network.

She said: “BT’s values align with the strategic plan for the Midlands and the North of England; with a focus on skills, technology and transport within these regions, we have a great opportunity to support the social and economic growth objectives, bringing our public and private sectors closer than ever using the power of technology to enrich the industries and communities that we serve.”

IoD East Midlands has appointed Peter Watson as regional ambassador for marketing and communications.

Watson is managing director of Lincoln-based marketing agency Distract, which he co-founded in 2015 during his second year at university.

Distract has grown to a team of 17, providing more than 75 clients with search, social and digital PR services along with web design and development.

Watson is also the founder of Featured, a seed fund incubator company that helps to launch start-ups while offering advice and support.

He said: “I’m excited to join the IoD team and use my insight to help directors drive awareness of their businesses.

“As we emerge from this incredibly difficult period, we need to collaborate and share our challenges, successes and experiences. Together, we can boost our agility and resilience so we are well-placed to take advantage of new opportunities as the economy returns to life.”