Brand agency takes stake in software firm

East Midlands brand agency Champions (UK) has taken a “significant” stake in software firm Diginius.

The move comes on the back of Champions’ 2019 opening of a new £1m media centre, built to help meet the burgeoning demand for digital marketing and communications

Diginius gathers digital advertising and ecommerce performance data and presents them on client dashboards.

Founder Nate Burke has worked with the likes of Google, Microsoft Ads, VTEX, the fastest-growing global digital commerce platform according to IDC, and most recently ChannelAdvisor, a leading e-commerce cloud platform.

Matthew Hayes, managing director of Champions, said: “This really is a logical progression for us. At a time when so many businesses are looking for digital transformation, we couldn’t partner with anyone better.

“COVID-19 has been devastating and our hearts go out to everyone affected. Digital communications and ecommerce have necessarily moved on five years in just five months. So, for businesses hoping to mitigate the crisis and harness the power of digital, our partnership with Diginius is an effective place to start.”

Burke said: “Working with Champions has been a natural fit for us. Their services augment our digital marketing solutions – and vice versa – to grow client sales and reduce their operating costs as businesses adjust to navigating a world in flux and with a digital-first consumer mindset.”

“Champions has long-standing relationships with hundreds of companies we could really help, like family businesses passed from generation to generation, for example. Often, when succession happens, the younger, new incumbent is looking to change gear and take advantage of this rapid shift to ecommerce. So, together, Champions and Diginius are ideally placed to get them where they need to be.”