New Leicestershire cricket chief unveils goals for the future

The new chief executive of Leicestershire County Cricket Club has drawn up a roadmap to ensure its long-term sustainability.

Sean Jarvis has published 25 KPIs that he’d like the club to achieve by September 2021 around five main pillars: cricket, commercial, company, community and cash.

Developing an Academy of Cricket, generating revenue, improving governance and infrastructure, a renewed focus on CSR and better financial reporting all feature in the new strategy.

Sean Jarvis, CEO for LCCC said that publishing the KPIs would help to galvanize support for the club.

“This plan sets out a clear vision of what we want to achieve and by when”, he said.

“We have such a fantastic opportunity to drive the club forward and create a culture of continuous improvement and development; this plan maps out how we are going to achieve this.

“The club is committed to being transparent and I want our members and stakeholders to hold us accountable as we will be actively reporting on our progress.

“There is a lot of work to be done, but our ecosystem gives clear direction and scope to transform ourselves within the coming years and I am really excited about the future of the running foxes.

“Like everyone, the biggest challenge we face right now is the restrictions from COVID-19, but I am confident that with the continued support of our members and the business community that we do have a bright future.”