Creative agency scores big win with county cricket club

A creative agency has been selected by Leicestershire County Cricket Club as its official communications partner.

CWA, formerly known as Chris Whitmore Associates, is also one of several businesses in the region which has joined the Foxes 50 business club which launched at the beginning of the year.

The full-service agency which has been based in Glenfield for 55 years will be offering strategic marketing consultancy, graphic design, print, production and PR services as part of the partnership.

Nicola Adams, managing director for CWA said: “We are really excited to be working with Leicestershire County Cricket Club at a time when communications will play a key role in repositioning the club after lockdown.

“Facilities like the Fischer County Ground bring communities together. While we can’t meet at the ground right now, it’s only right that we support the future of the club so businesses and families can make the most of it when the Running Foxes return.

“With our marketing and communications expertise, we’re confident we can help to drive forward the club’s ambitious plans to shape the future of county cricket in Leicestershire.”

Sean Jarvis, CEO at Leicestershire County Cricket Club said: “We’re really excited to have partnered with CWA which gives us even greater marketing capacity and expertise to deliver our bold new chapter and engage the community and stakeholders with our recently published KPIs.

“Given the changes to the usual cricket season this year, engaging with our people, reaching new audiences and working with the business community is more important than ever. Their experience will be an asset to us moving forward.”

Tracey Branson, commercial manager, said: “CWA is one of 21 businesses which we have welcomed within the exclusive Foxes 50 Business Club. It’s all about creating a unique connected business and community hub for the people and businesses of Leicestershire.”