On the move: the latest East Midlands hires
An online flooring retailer based in the Midlands has made a key appointment as part of its expansion.
UK Flooring Direct, which is headquartered in Hinckley and recently added a new office and warehouse in Coventry, has appointed Elia Green as commercial director.
Green joined the business from Homebase in April 2019 as head of marketing campaigns before being promoted to marketing director just a few months later.
The company, which has just seen an injection of £8m in investment from BGF, is now growing its senior management team to ensure it can continue to accelerate its expansion as it heads towards 200 employees and will be adding new product categories in 2021.
Green will report into chief commercial officer Josh Ashby and CEO Jason Ashby.
She said: “This is an exciting new role for me at a pivotal time for UK Flooring Direct. I joined the business less than two years ago because I could see the huge potential of what Jason, Josh and the team were building here.
“In recent weeks, we have really started to see some of those major plans starting to come to fruition with the expansion into additional space to handle our growth in product categories as well as the major investment that will see growth plans accelerated.
“The past year and a half have been extremely fast-paced and it has been incredibly rewarding to be part of the company’s growth story. I’m looking forward to carrying that on in the weeks, months and years ahead.”
Sunny Lotay
Derbyshire-based Permaroof, the importer and distributor of Firestone RubberCover, is expanding into the commercial sector with the appointment of national commercial manager Sunny Lotay to lead its new commercial flat roofing division.
Lotay – who has more than 14 years’ experience under his belt – started his career at SIG Roofing where he spent almost seven years as a business development manager, followed by one year as a specification manager at SIG Design & Technology. He then moved to Saint-Gobain/Jewson as head of flat roofing. A five-year stint was followed by almost two years as a regional specification manager at Flex-R.
He said: “The launch of the commercial flat roofing division in partnership with Firestone is part of Permaroof’s continued success story, which is steeped in providing waterproofing systems and solutions to its customers.
“I’m incredibly excited to start working closely with customers to help them get the most value from their roofing system investment. From the initial design right through to the end user walking into the building, we’re on hand throughout the entire lifecycle of a built environment project, providing an excellent waterproofing solution with full technical assistance, and a warranty to back it up – providing peace of mind.”
