Senior reshuffle for electrical wholesaler

Electrical wholesaler ERF has made two senior appointments as it looks to digitise the business.

Andy Laycock has been named as the Nottingham firm’s new managing director to drive the company’s next phase of digitalisation and growth.

The scheduled transition is part of a two year plan, with Robin Combellack being appointed chief executive.

In his new role, Combellack will continue to be involved in the business, despite handing over the day to day management of the company to Laycock.

Combellack said: “We have built a committed and talented team headed by Andy Laycock which will drive through on our investment and achieve the targets they have set themselves.”

Laycock has been with the family owned company for 15 years, working as sales director. He said: “I am delighted and feel truly privileged to be given the opportunity to lead our business into the next phase of transformation.

“A new era, shaped by the ongoing COVID-19 pandemic is emerging, and it’s one in which we will drive growth and customer service levels forward through digitalisation, whilst at the same time continuing to embrace the importance of personal relationships throughout our entire supply chain.”

Combellack added: “Andy has the company’s interests ingrained in him. He played a major role in writing and embedding our core values into the business. Fifteen years of working together along with two years of planning mean we have every confidence Andy will expand the business and allow me to work on the group and our strategy.”

The company is set to launch ERF online – a full ecommerce platform which will allow customers to trade online 24/7.