Senior hires at Sandiacre database firm

Emjay Lofts

A Sandiacre database firm has made two senior hires to help drive forward its commercial division.

Mark Sweeney and Emjay Lofts will now be responsible for the leadership of the sales and marketing departments at Xynomix respectively.

From his previous roles with Oracle, Sun Microsystems, HP, Channel Partners and MSPs Wipro and Cognizant, Sweeney will be bringing over thirty years of experience to the sales division, including his most recent success of assisting an IoT start-up to achieve profitability.

Mark Sweeney

Lofts has been working with Xynomix for almost a year as a consultant. In her previous role as a consultant, she has worked with over 15 different companies, the majority of whom were initially struggling to demonstrate a positive marketing return.

A statement from Xynomix said: “The dynamic duo have a wealth of experience in transforming business and teams to deliver a higher level of performance and easier, more enjoyable ways to do business.”