Wine brand hoping to sparkle after launching £400,000 funding drive

A Lincolnshire-based entrepreneur has launched an equity crowdfunding campaign that values his wine brand at £4m.

Mark Wollard, who founded canned wine company HUN less than a year ago, is hoping to raise £400,000 by the end of February.

HUN is backed by Waitrose CEO James Bailey and former Forumla 1 superstar David Coulthard. It has been stocked in Tesco and been invited into the Amazon Vendor Seller programme since in launched.

The funding round has already attracted £350,000 in private investment, which will be used to increase distribution across the UK, expand into new global territories and for new product development – with plans to add a red and an alcohol-free wine to their current portfolio of a pale Rosé, Sauvignon Blanc and a low calorie sparkling wine.

Woollard, said: “This is an incredible investment opportunity for anyone who has ever dreamed of owning their own wine business. We know the potential of the canned wine market is huge with double digit growth each year, plus the convenience and eco-credentials of the packaging really resonates with millennial wine drinkers.

Mark Wollard

“We launched HUN after spotting a gap in the market for great quality wine in a can. Having seen the success of canned craft beers, we knew there was potential to create a great tasting canned wine with a personality to match. With HUN, we wanted to create so much more than just a drink. It is a lifestyle brand and community that celebrates everything that is great about millennial culture.

“We’re incredibly proud about what we have achieved over the past nine months and can’t wait to see what the future holds”.

HUN is launching the crowdfunding campaign through Seedrs.