People: Eden PR; Relate; Go Inspire
Nottingham based Eden Public Relations has expanded its team with the appointment of Anna Bridgeman as head of digital and social media, who will lead the agency’s specialist social communications and digital marketing division.
She joins the business with over eight years’ experience of regional, national and global digital marketing campaigns – with a particular focus on organic and paid social media strategies, SEO and content marketing – and a background in journalism, working at several London-based national magazines.
Kathryn Greenwood, joint MD at Eden, said: “We have seen the digital marketing landscape change exponentially over the pandemic months as many clients and their customers have had to move almost entirely to new digital practices for communication and media intervention. Our response was to escalate plans already place
to extend our social and digital services and find the right person to drive the new division. We could not be more delighted that Anna was willing to step into the role and make it her own. In fact, news of her arrival has already prompted some new conversations with existing and prospective clients.”
Rachel Morris, who has been a key figure in the development of Derby Cathedral, is the new chief executive of Relate Derby and Southern Derbyshire.
Morris managed two major building projects at the cathedral and was one of the key figures in bringing attractions such as the Knife Angel and The Moon.
She was also Diocesan Secretary for the Church of England across Derbyshire covering 335 churches and a member of the Derby Diocesan Academy Trust which oversees 27 primary schools as well as the new Derby Cathedral Senior School.
She said: “It was a big change to leave my posts at the cathedral and the diocese but I am very excited about the new opportunity with Relate.
“For many years I have been inspired by working with organisations who help people and I have already been incredibly impressed by the dedication and breadth of knowledge of our counsellors.
“We also have a much wider range of services than most people realise.
“These include relationship and family counselling, children’s and young people’s services, sex therapy, education and learning courses and we help businesses with coaching around work and life and employee assistance programmes.
“I am also keen to help the organisation grow at a time when our services will be needed most.”
Leicester managed services firm Go Inspire has hired Jonathan Harman as a non-executive director.
Harman has spent over 30 years in marketing and led marketing, media, loyalty and tech businesses serving CMOs for over 20 years. He is currently executive chair of The Kite Factory, a private equity backed, independent performance media agency. He was previously managing director, media at Royal Mail Group and has led UK and EMEA agencies for WPP, Omnicom and others.
Harman said: “Today’s CMOs need agile partners who focus relentlessly on delivering commercial outcomes. By doing this, Go Inspire have earned long-tenured relationships with some of the UK’s largest advertisers. I’m really looking forward to joining the team as we seek to grow the business further.”