Leicester company partners with Dragons’ Den stars to help NHS staff

Simon Ward and Sophie Kinchin from Grahame Gardner with the Nursem packs

A Leicester-based workwear provider has partnered with a cruelty-free skincare brand to pilot a scheme focused on helping therapeutic skin care land in the hands of NHS staff.

As the exclusive healthcare uniform partner of Nursem, Grahame Gardner is now helping the company to reach its promise of getting Nursem’s naturally-derived products into the hands of every nurse and midwife in the UK by 2025.

The soon-to-be launched pilot scheme will see Grahame Gardner distribute 350 free Nursem Promise packs with any qualifying NHS order, with each one equating to one month’s worth of Nursem products for up to 40 nurses/medical staff.

Nursem, which appeared on Dragons’ Den earlier this year, was born on a nursing ward. Paediatric intensive care nurse, and Nursem co-founder, Antonia Philp, often came home with sore, cracked and bleeding hands from the constant hand washing needed to keep her young patients free from infection.

Knowing that this problem affects nearly all nurses, Philp and her husband Jonny started working on a hand cream formula. They wanted the product to be effective, natural and something nurses could use repeatedly throughout a busy shift.

After seven years, they launched Nursem in 2019.

Gemma Puffer, from Grahame Gardner, said: “Here at Grahame Gardner, we have a long-standing relationship with the health and care sector providing high quality workwear. We recognize it’s important for us to diversify in this ever-changing market and we’re working on providing a more holistic offering for our hard working customers. So, we’re thrilled to add to these Nursem products to our portfolio and now be in a position to help provide some much-needed therapeutic skin care products from an exciting new UK company.

“What’s so special about Nursem is that the company is on a mission to give every nurse and midwife in the NHS free hand cream to protect and care for their hard-working hands. So, for every Nursem product you buy, including from us here at Grahame Gardner, they give a month’s worth of free Nursem to a nurse or a midwife. We’re so pleased to be part of the Nursem journey, to be in a position to distribute free packs through our joint pilot scheme and also to be able to offer these products to our loyal customer base.”

Ed Steven from Nursem, said: “We’re delighted to be partnering with Grahame Gardner, a prestigious company, to help distribute our Nursem Promise packs directly into the hands of nurses and midwives.”