Cycling brand opens new Nottingham outlet

Ribble Cycles has expaded by opening its latest showroom in Nottingham’s Victoria Centre.

Building from the success of its recently-launched landmark Lancashire flagship showroom, Ribble has launched a 1,500 sq ft “experiential” showroom in the shopping mall.

David Stacey, commercial director at Ribble Cycles, said: “Our aim is to give customers the opportunity to experience our world-class bikes first-hand and to fully interact and engage with our brand. We highlighted Nottingham because of the interest and heritage in cycling, its vibrancy, as well as having a strong existing Ribble customer base within the region. When selecting locations we identify ‘destination’ opportunities with a variety of premium global brands and good consumer footfall. We’re excited to finally get the doors open and showcase our exciting range.”

Ribble says it Nottingham outlet will blend digital with physical to create a “fully immersive customer experience”. Product is displayed with space for the consumer to explore and interact with in 360 degrees. Dedicated digital displays share product information, specs, reviews and FAQs and allow the customer to experience the bike in action through the video content. The showroom also boasts a large format video wall displaying a variety of content – from mechanical bike builds to off-road adventures.

Andy Smallwood, Ribble’s CEO added: “Ribble has redefined the bike buying customer journey and experience with a unique digital and brand led proposition centred on an award-winning product range, combined with full customisation and personalisation, ensuring that the customer gets the perfect bike to exceed their cycling needs. Nottingham is the latest in the continued strategic roll out of our physical brand showrooms with their cutting edge visual and digital technology further enhancing this immersive experience and demonstrating the ambition and scale of our growth strategy”.

The new store will also hold events, seminars, screenings and product evenings.

Nottingham joins the Ribble Cycles’ Clitheroe, Birmingham and Bluewater stores – with more scheduled to open across the next 18 months.

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