Derby branding consultancy lands healthy new account win

Parry Creative, a Derby branding and design consultancy, is celebrating its first year in business with a significant new account win, securing work with global fitness studio, Orangetheory Fitness.

The company was founded in 2020 by Laura Parry, who has over 16 years’ experience in developing brands and delivering creative projects.

Orangetheory Fitness has boutique fitness studios in more than 23 countries, and 1,200 studios in the USA alone, and is rapidly expanding across the UK. Parry Creative has been appointed to develop the company’s visual marketing materials across its Midlands and North studios with its franchise owner, WellComm Health & Fitness.

Catherine Rhun, from Orangetheory Fitness said: “We’re really excited to partner with Laura to develop a suite of brand assets to best represent the Orangetheory brand for the UK audience. Orangetheory can truly be a life changing workout for some, and we’re on a mission to introduce it across Northern England. We’re looking forward to further utilising Laura’s creative skills to help present our message effectively and introduce lots of amazing new members to the orange community.”

Parry said: “It’s been an incredible year for Parry Creative. After working in the creative industry in Derby for over 16 years, I’m grateful to be celebrating my own business’ first milestone. I want to thank the local business network for their support and anyone else who has supported Parry Creative in any way. I’ve been lucky enough to grow, collaborate and establish so many exciting new client relationships and I can’t wait to see what the next year has in store.”