Smart bike company pedals ahead with All Blacks deal

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Wattbike, the Nottingham-based smart bike company, has sealed an agreement with New Zealand Rugby to supply them with its training products as it moves to broaden the appeal of indoor cycling.

The deal sees Wattbike become the ‘Official Performance Bike Supplier’ of the All Blacks and Black Ferns.

The announcement coincides with the launch of Wattbike’s latest campaign ‘Made For Real Athletes’, which aims to show how anyone with a body and a determined mindset can achieve their fitness goals.

The All Blacks will play a role in the campaign, demonstrating how Wattbikes are used authentically within elite sport performance.

The All Blacks and Black Ferns will be supplied with Wattbikes wherever they are located as part of the agreement, including the upcoming Northern Tour which kicks off in the USA on October 24.

Rich Baker, CEO of Wattbike, said: “This announcement has been a long time in the making and cements what has been a very successful off-field partnership going back to when Wattbike was founded.

“New Zealand Rugby were quick to realise the benefits of off-feet conditioning and they’ve clearly put it to good use over the years. We’re signing this deal to take the message to anyone with a fitness goal – regardless of their sport or ambitions – that the Wattbike works for all shapes, all sizes and all comers just as hard as it does for the All Blacks.”

The All Blacks strength and conditioning coach Nic Gill added: “For over ten years the All Blacks have worked with Wattbike to help get the team into the best possible shape to compete on the field. The Wattbike is a highly accurate, realistic and reliable way to get intensity into our indoor and off-feet conditioning programmes. There is no doubt that the Wattbike is a world-class high-performance training tool, we’re delighted to have them officially in our camp.”

This is the first official partnership for Wattbike, the Nottingham-based brand has built a reputation for being the product of choice for elite athletes and teams such as England Football, Team GB, British Cycling, Porsche and Red Bull.