Nottingham start-up lands £600,000 private equity investment

Connected Data has secured private equity funding thanks to a £600,000 investment round led by EMBA Investors.

Connected Data claims to “blend the latest business intelligence, analytics and artificial intelligence capability with the widest range of predictive data solutions” to “removing ‘data noise’, with minimal impact on an organisation’s internal resources”. The firm says its approach to debt means debt portfolios are reduced and further debt is prevented with fairer treatment of customers as a key outcome.

The East Midlands based company is currently working with customers in the water, energy, financial services and debt management sectors. This investment will enable Connected Data to grow its team and expand its portfolio into more sectors, as well as move into a new office in the Lace Market area of Nottingham.

Tom Yardley, managing director of EMBA Investors Ltd, said: “Never has there been a more important time for organisations to focus on how they better address the growing levels of debt and ensure the fair treatment of those in debt. A more effective approach was sorely needed and the Connected Data model is answering that need.

“We were impressed by the experienced management team and their unique model, which promises a faster, easier, more connected approach than the market has seen before. Not only are they passionate that debt can be prevented and reduced across any organisation, they are already delivering results for major clients. The fact that they have also secured the support and partnership of ten of the UK’s leading data providers, demonstrates the strength and potential of their approach. We expect Connected Data’s approach will have a positive societal impact.”

Kirk Fletcher, CEO of Connected Data, said: “We are delighted and excited to have secured investment with EMBA Investors. They’ve been very effective to engage with and we believe they are the right investors for our business.

“They share our belief that debt prevention needs transforming and merits more focus across all organisations. This investment will be key to helping us accelerate our impact. We look forward to working closely with EMBA Investors and transforming the way debt is managed.”