Sports tech firm expands in Nottingham

Navdeep Sethi and Nigel Rhodes
X The Business Desk

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Sports tech firm BatFast is relocating to a bigger site in Nottingham due to “significant” growth over the last three years.

A surge in demand for its bowling and pitching simulators has seen the firm move to a larger site at Colwick Quays Business Park. The move has been supported by James Mann and the team from Invest in Nottingham.

BatFast’s new Colwick offices will help the firm increase development, testing and assembly of its products. The space will also be home to the BatFast batting lane, which is used by customers to improve their batting skills and can be utilised for community events with organisations such as Nottingham CCC and the local universities.

Mann said: “We’re delighted to be able to support local firms with their international growth plans, especially when they’re creating exciting and skilled job opportunities for people who reside in and around Nottingham.”

BatFast was founded in Loughborough and BatFast co-founder, Runish Gudhka, studied at the University of Nottingham. The company’s COO, Navdeep Sethi, said: “BatFast is a world-class sports technology business providing inclusive experiences to the global sports and entertainment industry. BatFast is at the cutting edge of the democratisation of sport, engaging and exciting everyone through unforgettable shared physical and digital experiences.

“Nottingham is central to BatFast’s growth as the Sports and Technology infrastructure are excellent. With world-famous sports teams, international sporting venues, excellent infrastructure links and two world-class universities, Nottingham was the natural location from which to grow our business.

“BatFast enables multiple sports to be brought to life. Within seconds, cricket can switch to baseball with dynamic graphics and live scoring, personalized to suit all ages and abilities. From absolute beginner to seasoned pro, BatFast’s proprietary technology enables social competition or one-to-one training.

We actively work with our B2B partners to help deliver an adrenalin-pumping experience for their consumers.”

Nigel Rhodes, former-Nottingham Panthers and Great Britain international, and owner of Colwick Quays Business Park, added “I love working with the BatFast team. It was such a smooth transaction and I am excited to be part of their growth and future.”