Digital agency wins Transatlantic brief

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Nottingham-based digital PR agency Tank has been appointed by health company YorkTest Laboratories following a successful six-month trial period.

YorkTest is the UK’s leading home-to-laboratory health testing brand with more than 40 years’ experience of food intolerance, allergy and health testing.

Tank was initially appointed after YorkTest searched for an experienced digital PR agency to help the company break into the competitive American food sensitivity test market.
Tank has now been appointed on a retained basis to deliver digital PR campaigns in both the UK and US.

Richard Dawson, CEO of YorkTest, said: “The pandemic has heightened everyone’s awareness of their own health and wellbeing, with both home-to-laboratory and at-home health testing becoming a normal part of day-to-day life for many.

“Tank has become an invaluable part of our team. We’ve been hugely impressed by the success we have seen in the US and it was an easy decision to extend our digital PR activity with them, both in the UK and America.”

Martin Stone, associate director at Tank, added: “YorkTest is incredibly well-placed to capitalise on a trend towards increased home-to-laboratory testing and it’s great to be able to extend our work with the team.

“The initial results from our US campaigns speak for themselves and are already having a positive impact on sales. We’re looking forward to continuing to deliver on both sides of the Atlantic.”