Hybrid Mail – a new mailing opportunity for SMEs

by Lance Hill, managing director, Eight Days a Week Print Solutions

There’s been no doubt that the way we have operated our businesses during the last two years has changed. At Eight Days a Week Print Solutions we, like many others, have had to adapt to new working practices, deal with restrictions put in place whilst still delivering to our own customer’s needs.

Many businesses and individuals had to embrace our homes as the new office as a viable option to continue working as best we can during the pandemic. Some tasks have easily translated into that environment such as video calls replacing physical meetings amongst others along with the added bonus of an improved work/life balance for many workers.
It’s a change made by many that will likely continue going forward despite the lifting of covid restrictions freeing up valuable time and resources for individuals and businesses alike.

A different way to handle physical items that needed to be sent has also been a requirement during these challenging times. For some, critical business communications, sent via digital channels just wasn’t an option for their outbound mail and many have either still had to continue an in-house operation or move it outside their organisation.

That’s where Hybrid Mail comes into play.

What is Hybrid Mail?

Essentially Hybrid mail is a cloud postal service allowing a business to send physical mail from remote working locations. It involves an online portal where the user uploads letter files in pre-agreed formats ready for a 3rd party provider to print out, fulfil and post all in the same day.

What are the Advantages of Hybrid Mail?

• Saves you and your team time and money and frees up resources
• Benefit from postage discount
• Raises the quality of your print mailing
• Mailings can be sent with just a few clicks
• Just pay for what is printed and posted – no upfront costs
• No software needed, simply upload from your desktop
• Removes the need to purchase ink and stationary

Could your business benefit from a Hybrid Mail Solution?

If your business sends regular outbound mail that is currently being fulfilled in house using stamps or postal franking, the answer is yes!

It’s a tricky balancing act for businesses to maintain. As daily letter volumes grow they can start to become a drain on internal resources for many, however the volumes usually aren’t even close to make a conventional Hybrid Mail solution a viable one.

Up to now other Hybrid Mail services have been volume driven with the substantial benefits only being available to businesses sending thousands of mail items in one go.

As a digital print & direct mail specialist Eight Days a Week Print Solutions see Hybrid mail as viable mail-room replacement for many businesses whatever the size of their organisation. With the introduction of our own Hybrid Mail Portal PostboxNow the service is now accessible to many businesses sending much smaller volumes.

By utilising simple straightforward templates in several popular mailing formats PostboxNow can print, fulfil & post multiple different businesses communications in one go. By combining smaller volumes from several customers all using the same templates to attract postal discounts and further cost efficiencies usually only enjoyed by the larger volume users.

For regular outgoing business mail what would normally be a very resource heavy and time consuming process for many businesses short on both can now be replaced in just a few clicks.

If you’d like to find out more we’d love to here from you.