Marketing and PR agency celebrates ‘proud landmark’ with record year

Nottingham-based marketing and PR agency V Formation is celebrating its fifteenth birthday amidst sustained growth and new plans for further recruitment, with two new roles currently on offer.

Owned and led by directors Hilary Campton and Sue Carr, V Formation was established in 2007.

Over the last 12 months, the agency has added three new staff members and increased its turnover by 27%, marking its record year to date.

According to its founding director Hilary Campton, the agency’s success is down to its team and its unique approach to delivering relevant marketing and PR solutions and campaigns for its growing portfolio of clients:

She said: “V Formation has an incredibly talented team, which is committed to providing a fresh and creative, strategic and supportive service compared to that offered by most other agencies.

“From client and supplier feedback, this has been a contributing factor to our ever-growing portfolio of retained and project-based clients, who tell us the high value of V Formation’s integrated, supportive and refreshing approach. It is also a behind us being able to attract and retain, such talented individuals.”

Campton founded V Formation with a vision of creating an agency and working environment that she hadn’t experienced anywhere else before.

She added: “Having worked in senior management roles for corporate businesses throughout my career, I wanted V Formation to be an integrated marketing and PR solutions-based agency which was also a highly collaborative and inclusive environment for employees.

“At times, I had found it quite lonely in my career, especially from a lack of opportunity to bounce ideas off a team and merge creative concepts, and this is something that’s at the core of all we do and how we work for clients at V Formation.”

Today, V Formation has a client portfolio of businesses in a variety of market sectors, including professional services, life sciences, drug development, medical technology, and not-for-profit.

The agency’s range of services and experience spans traditional and digital marketing, PR, digital PR, branding, website design, advertising and design and strategic marketing support.

Sue Carr joined V Formation in 2011. She said: “Creating exciting opportunities for our growing team has been amazing over the years, and we’re so proud of the team and all that V Formation has achieved.

“The best part for me is our ability to make a true difference to our clients, so that we add real value to their business and support them in realising their own goals and objectives.

“V Formation’s journey has been fun, rewarding and educational, and we look forward to continuing to grow.”

Campton added: “The genuine kindness and close-knit feel that we have within the team and with our clients is so special. Everyone is really like-minded, and we trust the team whole-heartedly, which results in incredible agility, morale and quality of work. Our core values have never changed, and we feel incredibly lucky to have the team and the clients that we do. V Formation wouldn’t be what it is without them.”

The V Formation team is planning to celebrate the agency’s 15th birthday in Nottingham with clients, contacts and friends.