Digital agency wins major contract with low-cost airline

Norse Atlantic Airways, the brand new low-cost airline, has enlisted Nottingham-based digital agency Impression to deliver its international marketing strategy.

Impression will provide services such as paid media, digital strategy, search engine optimisation and conversion rate optimisation for the Norwegian company.

The East Midlands agency came out on top following a two-stage pitching process which saw agencies across Europe and the US bid for the work.

Adrian Keating, VP sales marketing and distribution at Norse Atlantic Airways said: “We are very pleased to be working with Impression on our international marketing strategy. As a new airline in the aviation sector it is vital that we stand out from the crowd and ensure that our message of affordable fares to exciting long haul destinations has maximum audience reach and impact.”

Mikey Emery, commercial director at Impression, added: “We’re delighted to have been selected as the strategic agency partner for an ambitious start-up airline. As an agency that continually looks to use business as a force for good, we welcome the opportunity to work with brands whose values align with our own. We’re really looking forward to achieving great things together.”