Sports simulation firm scores six-figure loan to fund growth plans

A Nottingham-based sports simulation company has received a six-figure loan from the Midlands Engine Investment Fund to fund its ambitious growth plans.

BatFast Cricket Centres will use the £250,000 loan to invest in its sales and marketing resources, undertake further product development, expand internationally and create 15 new jobs.

The company was established by former professional cricketer Runish Gudhka and co-founder Jignesh Patel.

It has developed a patented augmented reality sports simulator for cricket, tennis and baseball which has been supplied to major cricket events including the 2019 Cricket World Cup and the 2021-22 Ashes series.

Gudhka said: “BatFast has a clear mission to use technology to drive increased global participation in sports. We are grateful for the support from MEIF and Maven Capital Partners and are excited about the opportunities this investment will create.”

Jonathan Lowe, investment director at MEIF Maven, which manages the fund, said: “BatFast have developed an incredibly engaging sports simulator which has broad appeal to experienced and new players alike. We look forward to supporting the company with its global expansion and help realise its future growth and success.”