University strikes partnership with performance cycling brand

Loughborough University has agreed a strategic partnership with performance cycling brand, Le Col.

Le Col, founded by former Great Britain cyclist Yanto Barker, manufactures cycling attire in Italy. The deal will see the brand provide racewear for the University’s cycling and triathlon programmes.

The company will also become a key sponsor of Loughborough’s Lightning Cycling franchise – an all-female cycling team which competes nationally and benefits from extensive cross-campus collaborative research and development.

Jo Simpson, commercial and facilities director for Loughborough Sport, said: “I am immensely proud to announce this new strategic partnership with LeCol and Loughborough University. We are always looking to work with the very best brands and organisations and Le Col represents the very pinnacle of performance cycling.

“This partnership brings together everything that makes Loughborough special. Integrating world-leading and impactful academic research into performance cycling and creating a unique developmental pathway for our outstanding athletes. Through this partnership, we will embed world-leading innovation into the world of cycling to break new boundaries in the sport.”

Le Col founder Yanto Barker added: “As a brand we will always strive to keep pushing the boundaries of cycling performance, and our relationship with Loughborough will allow us to do so by leveraging its world-class facilities and academic expertise.”