Relocation marks new chapter for sales and marketing business

A Northamptonshire-based sales and marketing company has relocated to a 1,250 sq ft barn office at Pury Hill Business Park near Towcester, marking a significant upturn in its fortunes following a “rough” couple of years.

Virtual Sales Team, which has been operating in Northampton for 15 years, says it was “massively” impacted by the pandemic, but as the months have rolled by the firm has bounced back, adding four new staff members to its team.

Now, the company has made the move to new premises as its post-pandemic growth continues.

Andrew Smart, solutions director and founder of Virtual Sales Team, said: “I don’t mind admitting that we had a really tough time during COVID-19.

“Our business dropped off significantly during the first lock down as many of our clients didn’t want to be seen to be marketing or selling during this time and wanted to pause their activity. We furloughed staff and moved out of our prominent office at Rushmills in Northampton and reverted to working from home.

“Whilst this was hugely concerning and stressful at the time, it did give us the opportunity to take a step back and look at the business with fresh eyes and devise a whole new business plan and fantastic product portfolio.”

Finding a new office “proved to be a real challenge”, but Smart says the new space is perfectly suited to the hybrid working model the company has adopted.

Louise Howson, who was promoted to managing director at Virtual Sales Team in April, added: “We are seeing this move as the start of a brand new chapter for Virtual Sales Team – we are calling it VST 2.0 internally!

“People noticed when the sign came down at our last office as it was in such a prominent position on the Bedford Road. We want to let people know that we have bounced back to be bigger, better and more efficient than ever before and we intend to keep building on that momentum.”