Nottingham consultancy partners with top US golf brand

Nottingham sports brand consultancy 6EZ Group has entered into an agreement to deliver a UK e-commerce, licensing and wholesale strategy for luxury golf bag manufacturer Vessel.

The exclusive multi-year distribution partnership means Vessel’s fully customisable bags will be made available via an e-commerce platform for the very first time in the UK.

Ben Thompson, CEO of 6EZ group, said: “Vessel is renowned worldwide as the bag of choice and we are delighted to be working in partnership with them to help deliver the UK strategy and growth plan.

“The 6EZ approach to partnership distribution is aligned with our passion and expertise for fast-track sports brand growth that combines our end to end solution and 4 C’s framework to create, communicate, connect and commercialise.

“We are honoured that Vessel have entrusted the group to be brand guardians in the UK and we look forward to working closely with them over the coming years.”

Vessel CEO Ron Shaw said: “From day one we could tell that the 6EZ Group team would manage the distribution partnership in a way that put the brand at the heart of the approach, and we are excited about the growth potential in the UK market.

“Their innovative and driven approach matches perfectly with our brand values and our exclusive agreement will be a significant step change in the UK.

“Our rapid growth in other markets is attributed to the quality of our golf collection and has become the choice of carry for hundreds of players around the world.”

The 6EZ Group previously helped to launch US brands including Under Armour, the NFL International Series, the MLS and Stix this side of the pond.