Nottingham PR firm lands major contract with global HR company

Director at Eden PR, Emily Winsor-Russell and Marketing Director at Gi Group, Mark Tuban

Nottingham-based Eden Public Relations has landed a contract to carry out the UK PR and social media strategy and delivery for Gi Group, the global HR company.

Eden was selected by Gi Group following the business’s acquisition of Encore Personnel in October 2022. Encore was a long-standing client of Nottingham-headquartered Eden PR and the Encore board recommended the agency to its new owner.

Gi Group offers temporary recruitment, permanent and professional staffing, search and selection, executive search, outsourcing, training, outplacement and HR consultancy. The firm has a presence in more than 100 countries and more than 20,000 clients worldwide, generating revenues of €3.2b. It is the fifth largest recruitment and HR services company in Europe and the 16th largest worldwide.

Director and head of new business at Eden PR, Emily Winsor-Russell, said: “Having been selected to lead the PR and social media strategy and delivery for Gi Group in the UK is a monumental account win for our agency – and we couldn’t be more delighted.

“Our team has been fully immersed, for almost a decade, in the PR approach for Encore, as an embedded part of the business’s marketing and communications department – and so we know the recruitment sector inside out. We are brimming with ideas and campaign designs for Gi Group and have started as we mean to go on, securing a raft of media coverage detailing the Encore acquisition, a prestigious award win and a demographic trend piece in the first month of our partnership alone.

“We’re delighted that we will continue to work closely with the Encore Board as they settle into their new roles as part of the Gi Group family and we’re poised to maximise our excellent relationships with journalists and stakeholders as we elevate Gi Group’s narrative through a bespoke, targeted and cohesive PR and communications strategy.”

Mark Tuban, group marketing director at Gi Group, said: “We’ve been consistently impressed by and delighted with the PR approach and results delivered by Emily and the team at Eden. Thanks to their excellent contacts; in-depth knowledge of our sector; and considered, well-researched content suggestions and media relations approach, we know that we are increasingly becoming a ‘go-to’ for commentary in our sector.

“Eden is the ideal PR partner for Gi Group because we can trust them to deliver an exceptional PR strategy that will turn heads in a crowded marketplace while at the same time being a pleasure to work with. The future for Gi Group is bright and we know that with Eden’s support, we will be able to share our teams’ successes—as well as our industry-leading knowledge, observations, and learnings—far and wide for the benefit of our customers, candidates, and the wider workforce.”