Nottingham family firm strikes supply deal with supermarket giant

Karanbir Landa

Nottingham-based DSL Group has agreed a supply deal with UK supermarket giant Morrisons.

DSL has been trading for over 30 years. It is known as a market leader within the convenience sector, supplying branded products from companies including iN Tech, RoadPatrol and JCB to over 5,000 stores across the UK.

The third-generation family business already supplies major supermarket chains such as Sainsburys and Co-op, and has now launched its ready-to-go promotions and core non-food range within the Morrisons estate.

Morrisons is the fifth largest supermarket chain in the UK.

Karanbir Landa, director at DSL Group, said: ‘We have been revolutionising the market for decades and we are all working together to continue to bring surprise and delight, disrupt the promotional space and innovate new ways to inspire consumers to purchase.”

“We are very proud to partner with one of the largest and most beloved brands in the market”, Landa added.

“Morrisons can now offer great quality products that meet their loyal customers’ expectations. We know what it takes to create excitement with our extensive research, knowledge and expertise in consumer purchasing behaviour.

“Our creative promotions and products keep customers coming back.”

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