Serviced apartment provider reveals expansion plans

Derby-based serviced accommodation provider The Stay Company has celebrated the opening of its 100th apartment by unveiling ambitious plans to expand into Leicestershire.

The Friar Gate-headquartered firm opened a new site at Phoenix Court in Gedling earlier this year after investing £2m in another Nottingham building, Whitefriars House, in October 2022.

It now says it is exploring “suitable opportunities” in Leicestershire.

Dan Wilkinson, director of The Stay Company, said: “It is clear there is a growing demand for premium, extended stay accommodation in and around the East Midlands.

“We have numerous apartments in and around Derby, and our recently-opened trio of sites in Nottingham are proving very popular with tourist travellers and business people alike.

“We’re now looking to extend our portfolio across the East Midlands. This has been our plan for some time, but in the beginning, we wanted to concentrate on Derby and Nottingham.

“We’re excited at the prospect of growing our quality brand and giving other cities a taste of what The Stay Company is about, offering more guests our high-quality serviced apartments.

“After Derby, came Nottingham, and this followed a natural progression of expansion from our core area of operation. We searched hard to find some really good properties and we certainly achieved what we set out to do.”

“Now we are looking across the border in Leicestershire and we have already identified some interesting development opportunities”, Wilkinson added.

“It is extremely rewarding to witness the growth in the number of serviced apartments that we can offer clients.

“Celebrating our 100th apartment is a landmark achievement, and we’d like to take this opportunity to thank our exceptional team. The staff work extremely hard to give guests the welcome they deserve. It certainly is a milestone moment for The Stay Company.”

Click here to sign up to receive our new South West business news...